Remember the last time you got an SMS from your bank?
It probably looked something like this:
“YOUR CODE IS 8237. DO NOT REPLY.”
Not exactly sexy, right?
But what if your banking assistant sent you a message with a logo, your name, clickable buttons, and a photo of the card you just ordered?
All in one native message — no app, no spam, no waiting.
Welcome to the world of RCS Business Messaging (RBM) – where business messages look better, work smarter, and convert stronger.
What is RCS Business Messaging?
RBM is the business extension of RCS technology.
Instead of plain-text SMS, companies can send:
- Rich Cards – images, descriptions, buttons
- Product carousels – just like an online store
- Interactive actions – open a map, make a call, visit a website
- Suggested replies – users just tap, done
- Verified profiles – brand name, logo, no “unknown number”
And all of that within the native messaging app your customer already uses.
No new apps. No passwords. No spam.
What does it look like in action?
- A travel agency sends your boarding pass with a QR code and a “Add to calendar” button
- An e-shop sends a carousel of new arrivals with a “Buy” button right in the message
- Your bank reminds you of your payment and lets you pay instantly
- A pickup point shares a map and lets you reschedule delivery
One message. More actions. Less friction.
Why do companies love it?
Higher open rates
SMS already performs well. RBM performs better — delivered straight into the native inbox = unmissable.
More interaction = more conversions
Buttons, images, carousels — fewer clicks mean higher chances of action.
Trust through verified sender
Users see your brand name, logo, and a green checkmark. They know it’s legit.
More effective campaigns
Fewer drop-offs to external websites. More actions within the message itself.
And the best part? Trackable results – from click to conversion.
How much does it cost?
RBM messages are paid, but their cost-to-performance ratio often beats SMS, email, and push notifications.
You pay per message delivery (like SMS), but you gain:
- higher engagement
- stronger branding
- direct actions with no app install
- happier customers
All with real-time analytics.
Who’s already using RBM?
RBM is used by businesses worldwide — from banks and e-commerce shops to travel agencies, insurers, and logistics providers.
And it’s gaining traction in Czech and Slovak markets too — via mobile carriers like O2, T-Mobile, Vodafone, or platforms like BulkGate, Messaggio, Twilio.
Who is RBM perfect for?
- E-shops wanting more modern communication than email
- Customer service teams tired of only emails and calls
- Brands building trust through visual, verified messaging
- Banks that need secure and functional notifications
If you have a product, a customer, and a message — RBM can help.
Even if it’s just a “Thank you for your order”… with your logo, a product photo, and a QR code for tracking.
How to get started?
- Register as a verified sender through your carrier or aggregator
- Design the message – like building a mini website inside a text
- Launch your campaign, track the results, and optimize
And most importantly — be first, not last.
RBM is still in its early phase, which means companies can stand out just by being innovative. In a few years, it’ll be the standard.
📢 Got a brand? Got customers? Got a reason to send a better message?
Think about the messages your business sends today.
Now imagine they could:
- look better
- build trust
- and convert right from the inbox.
That’s RCS Business Messaging.
And it all starts with one simple question:
👉 “Why aren’t we messaging like this yet?”
