Email marketing is like the coffee you sip in the morning while you go through your diary or calendar.
It may seem like a routine to you, but imagine how much better coffee starts to “enjoy” when you buy quality coffee beans, grind them correctly, weigh the exact amount, and don’t make a single mistake in the preparation process. It’s the same with email marketing, if you set things up right, you’ll have fun.
And in 2025, email marketing will develop even more, so if you want to stay on top, get ready to do more than just send boring newsletters that no one reads. BTW, the founder of META is also to blame for this, who canceled fact-checking, so the relevance of what people will read will drop sharply and newsletters may be replaced by Facebook and other dubious social networks.
So let’s take a look at the latest trends that you should know. And indeed, some of them are as hot as freshly brewed coffee.
1. Personalisation on a new level
Personalisation? It’s not just a name in the subject line anymore. It’s the art of making an email so relevant that the recipient will feel like you’ve been stalking them. But don’t worry, we don’t want you to be accused of privacy violations. And since we’re friends, we’ll let you in on a secret: AI can now predict what a person wants to buy before your customer even realizes it. ✨MAGIC
And you know what your subscribers will enjoy the most? Recommendations that are as tailored as if you had a magic bullet.
Example: Hi Martina,
We noticed that you bought black sneakers last month. How about these new colorful socks that will perfectly complement your sneakers?
TIP:
Invest in a system that will know what your customer wants before they know it.
2. 2025 is the year of interactive emails
Who wants to receive boring text when they can click a button right in the email and try something funny? Experiment with your customers in interactions, learn more about them, and don’t forget to reward them for it. So, if you’ve been filling your emails with just text, it’s time to change that.
Example: Vote for your favorite product and win a discount on your next purchase!
TIP:
Add interactive quizzes, surveys, or try buttons that allow you to add a product to your shopping cart.
3. Ai is looking for the best place
Email automation is a must. This year, it will be like having a personal assistant for your subscribers who never takes a break. Emails will be sent based on actions and will be customized for each customer.
And if you still believe the myth that “automation is only for big players,” get ready to be surprised. Automation will save you time, money and make your brand popular.
TIP:
Set up email automation that will work for you.
4. Mobile optimization: Alga – Omega
You know what? More than half of emails are opened on mobile phones these days. WOW, we invented hot water! And if your emails aren’t optimized, your customers won’t run to their computers just to open and read your newsletter. On the contrary, they’ll stop opening them until they unsubscribe. Is this what you want?!
Example:Hi, Edo! Forgot your purchase? Why not complete it now and get 10% off!
With AI and automation, these emails can be sent instantly based on user behavior.
TIP:
Email wants to be friends with smartphones and tablets. The main thing is to make sure they don’t get stuck while loading.
Story, value, community – do it with heart
Don’t push sales, add a story and added value to your newsletters. Build a community – a stable clientele that will always come back to you. People are increasingly interested in the values that the brand represents. And believe us, no amount of corporate talk about reducing your carbon footprint will save you if your emails don’t contain something that is truly valuable and authentic.
TIP:
Emails want to be friends with smartphones and tablets. Make sure they don’t get stuck while loading.
Create a community, connect people, create stories. Swap push for pull strategy and build your brand that will be there for your clients.
Email marketing in 2025 won’t just be about sending messages. It will be about creating relationships, building trust and using innovations that will make communication with customers fun, interactive and, most importantly, effective. If you can’t keep up with trends, leave it to us, we’ll be happy to help you get your email marketing up and running.
